Most Kids Aren’t Playing Because Of
Financial Barriers and Sedentary Lifestyle

Kids are meant to play. Given a choice, being active is what comes naturally to them. It’s fun. It helps them grow up to be fit, confident, strong and capable. But paying for team fees or other kids’ sports activities is a barrier for many families and schools.

KIDS in the GAME eliminates those barriers and makes it affordable for every child to play sports! We help pay the fees for organized or casual sports for individual kids, and we connect schools with funding so they can restore or create athletic programs. We get kids moving by improving access to youth sports for the low-income, and at-risk, the physically- or mentally-challenged.

We Envision a Healthier, More Active Generation: One Kid, One Community at a Time!

Since 2010, We Have Helped:


Kids ages 4-18 get in the game

(44% Girls, 56% Boys)


Hours of moderate to vigorous

physical activity


Sports and activities selected

by children 


States where youth have been supported