Kids need at least an hour a day of moderate physical activity most days of the week. They need more than one or two options available so they can find an activity that’s engaging. Why is this important for them—and for the good of us all?

For children, getting into the habit of being active means better lifelong health and improved academic performance. For everyone, it means reducing the high costs of youth misconduct and obesity.

Too many kids are growing up without PE or other athletics. And sports participation is lowest in households with lowest incomes. Money is the biggest factor in whether younger kids join up for youth sports.

KIDS in the GAME’s Mission

There are lots of reasons kids are on the sidelines— school budget cuts, too much screen time and the professionalization of youth sports.

KIDS in the GAME’s aim is to inspire kids to thrive in life through sports by providing the resources that get and keep kids in the game. When all kids are welcomed and included there are many benefits:

  • Kids learn what it means to, “try your best,” to perform well together, to problem solve as a team, and to win and lose together.
  • They learn to feel personal growth through practice, participation, and repetition.
  • They get an opportunity for respectful mentoring from an adult or peer leader, other than their family.
  • Communities are strengthened as families, schools staff, and peers rally around youth programs, collaborating and helping out.
  • Problems and costs related to childhood obesity go down.
  • Kids discover newfound abilities, build confidence and a grow their desire to be physically active in life.


Let ‘Em Play

 Success should be defined as early, positive experiences with sports that lead toward lifelong physical and mental health. Success in sports should focus on what individual kids want to gain from the experience, not training the next Olympic medalist.

KIDS in the GAME strives to build communities, schools, and leagues with a sports model that welcomes all children during the crucial years, before age 12.

We do this by connecting our programs and program partners with schools and kids to increase their opportunities to be active. 

  1. AMPED – is a morning exercise program designed to get kids moving and prime their brains for learning.
  2. GO! Grants — grants to restore or start school P.E. programs for elementary school students.
  3. Pass Program *— direct financial assistance to families. We pay registration fees for kids’ athletic activities.