Awarding Inspiration – The High School Football Rudy Awards

High School Football Rudy Awards The High School Football Rudy Awards is a platform that discovers, amplifies, and celebrates outstanding young athletes – not because of their statistical performance, but because of their ability to inspire teammates, classmates and communities. $25,000 in academic scholarships is awarded to the 12 finalists by KIDS in the GAME. A [...]

An Evening With Ashton

KIDS in the GAME and Ashton Eaton came together in Bend, Oregon to discuss moving the needle on inactivity. This was an event geared towards the expansion of the access point to activity and sport. It began with a discussion about the impact of sport on one's life and the lessons and motivations that [...]

Demand for PHIT America GO! Grants skyrockets

The P.E. programs in America’s elementary schools are hungry for support. And, the proof is in the large number of elementary schools which have applied for PHIT America GO! Grants. Last year, 356 applications from elementary schools were submitted. This year, 563 applications have been submitted from elementary schools in 45 states that want to [...]

KIDS in the GAME joins collaborative to combat childhood obesity

GREENVILLE, Wis., Aug. 18, 2015 (GLOBE NEWSWIRE) -- SPARK™, the premier physical education brand of School Specialty (OTCQB:SCOO), is pleased to announce its exciting collaboration with KIDS in the GAME, ICAN Foundation and other supporting organizations including GoNoodle, Play Like A Girl and Hip Hop Public Health to counter childhood obesity through the promotion of [...]

ACTIVEKids Drill of the Week

At KIDS in the GAME, we flock to anything that involves getting kids active and moving.  That is why we love the new Drill of the Week Series on the site.  ACTIVEkids is a page on, the go to place for anything and everything active.  As the largest activity site for kids on the planet, [...]


Fun, fitness oriented, and free.  Those were the cornerstones of the NBAFit instructional event that took place at the Jackie Robinson YMCA this past Wednesday, May 27th, as a result of the 62nd Annual Meeting of the American College of Sports Medicine. All the activities facilitated by Frank Lopez, Lead Clinician for NBA/WNBA Fit, were tailored towards basketball and provided [...]

#ActiveGirls: a social media trend we can all get behind

Despite the growing support for women’s teams in many of today’s major sporting events, female participation in sports remains at a rather low rate. According to a presentation by Eileen Shaler hosted on Table Tennis England, the involvement of boys and girls in sports is virtually identical in their early childhood, but the participation of [...]

Rugby and Recycling?

What is better than getting kids involved in sports and activities? Getting them involved in saving the environment at the same time! At KIDS in the GAME we love hearing about innovative and exciting programs such as Ready Set Recycle. This amazing program is dedicated to minimizing landfill usage and adding to the quality of [...]

SFIA Announces Major Campaign to Increase Sports Participation

SILVER SPRING, MD – September 17, 2014 -- At the 2014 SFIA Industry Leaders Summit in Chicago, SFIA Chairman & Mizuno, USA President Bob Puccini and SFIA President & CEO Tom Cove announced the SFIA Increase Participation Plan, the biggest initiative the sports and fitness industry has launched to increase participation. Working closely with industry [...]

Honoring a life cut short with more ‘Kids in the Game’

KTVZ News featured a story about the Jack Pinto Initiative. BEND, Ore. -On Dec. 14, 2012 -- tragedy struck at Sandy Hook Elementary School, when 20 kids and six adults were shot and killed. Six-year-old Jack Pinto was one of them. "It's helpful for us to remember that not just bad things happen, there's plenty [...]